Sterlite’s AR Catalog: Transforming Cable Demonstrations with Room-Scale AR

Before adopting LuciXR’s AR catalog solution, salespeople at Sterlite faced a significant challenge. They often had to carry physical models of their cables to demonstrate their size, structure, and application to potential customers. These models were bulky and heavy, making them difficult to transport and handle, especially for complex cable systems that required in-depth explanation. This process was not only cumbersome but also limited the ability to show customers the full potential of how the cables could be used in real-world settings.

The Shift to AR: A Game-Changer for Sales Teams

With the introduction of Augmented Reality (AR), Sterlite revolutionized the way their sales teams showcased their products. LuciXR’s AR catalog enabled salespeople to carry a virtual version of the cables in their pockets, eliminating the need for heavy physical models. Instead, they could use AR on tablets or smartphones to display lifelike 3D models of the cables, which could be placed and manipulated within a real-world environment.

One of the most significant advancements was the use of Room-Scale AR, which allowed sales teams to project the cables into a customer's landscape or environment. With this technology, they could show how the cables would look when laid out in a real-world space, such as a building, factory, or outdoor landscape, in full scale. This ability to visualize the cable in situ helped customers better understand the dimensions and suitability of the product for their specific needs.

Key Benefits of Room-Scale AR:

• Interactive Demonstrations: Instead of relying on static images or physical models, salespeople could allow customers to interact with the virtual cable models by rotating them, zooming in, and adjusting them within the real-world environment.
• Enhanced Visualization: By placing the cables in a customer's actual space, salespeople could show how cables would fit into their existing infrastructure, demonstrating how they would be laid out along walls, floors, or ceilings.
• Lightweight and Portable: Sales teams no longer needed to carry large, heavy models. With just a device, they could showcase multiple products and configurations, making the sales process more efficient and flexible.
• Realistic and Scalable: The room-scale AR experience provided realistic scaling, ensuring that customers could see cables at their actual size, enhancing their understanding of the product’s proportions and suitability for various projects.

  Conclusion: A New Era in Product Demonstrations

  By embracing Room-Scale AR, Sterlite not only enhanced the efficiency of their sales team but also elevated the customer experience. Customers could now view and interact with the products in a more personalized and engaging way, improving their decision-making process and confidence in the products.

Sterlite's use of AR transformed the sales process, eliminating the constraints of physical models while offering a dynamic, scalable, and immersive product demonstration that was both practical and highly impactful. The combination of portability, interactivity, and realistic visualization positions Sterlite as a leader in using innovative technology to engage and inform customers, setting a new standard for product presentations in the cable industry.

Watch the video to see Sterlite's AR catalog in action:
Sterlite AR Catalog Solution

Ready to take your product demonstrations to the next level? Discover how LuciXR’s AR solutions can help you deliver immersive, interactive experiences that captivate and inform your customers.